Dr. Xi Niu is Assistant Professor at the Department of Software and Information Systems. Before joining UNC Charlotte in 2015, Dr. Niu was an assistant professor at the School of Informatics and Computing at Indiana University (Indianapolis Campus).
Dr. Niu’s research is in the intersection of data analytics, search behavior, interactive information retrieval. Her recent projects include text mining for serendipitous recommendation, transaction log analysis of e-commerce websites, analyzing user-generated contents. She has substantial experience in analyzing online user behavior to generate insights about user experience. Her specialties include: